SETTING THE ALL-TIME NBA ATTENDANCE RECORD

ALAMODOME GAME

Back Home in the Dome, the Spurs’ marquee event for their 50th-anniversary season, set the NBA’s single-game attendance record with 68,323 fans, igniting a city-wide tribute. The celebration blended vintage merch, cherished memorabilia, vibrant Fiesta jerseys, parade floats, and murals honoring the franchise’s enduring basketball legacy.

Creative Direction
Design System
Experiential
Marketing
Content

Motion Package

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