SETTING THE ALL-TIME NBA ATTENDANCE RECORD
ALAMODOME GAME
Back Home in the Dome, the Spurs’ marquee event for their 50th-anniversary season, set the NBA’s single-game attendance record with 68,323 fans, igniting a city-wide tribute. The celebration blended vintage merch, cherished memorabilia, vibrant Fiesta jerseys, parade floats, and murals honoring the franchise’s enduring basketball legacy.
Creative Direction
Design System
Experiential
Marketing
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Motion Package
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