A STORY IN TWO CHAPTERS CONNECTING HISTORY WITH INNOVATION

CITY EDITION

The "Hemisfair" City Edition uniforms are a two-chapter City Edition uniform series spanning the 2023-2025 seasons, honoring San Antonio’s 1968 World’s Fair and the cultural movements of the late ’60s and early ’70s.

A bold departure from the Spurs traditional silver and black colorway, each uniform features a vibrant palette, a new logo and wordmark, and midcentury modern elements, weaving storytelling with innovation and design to reflect the Spurs’ past, present, and future through the lens of basketball.

Creative Direction
Uniform Design
Motion Graphics
Brand Strategy
Marketing
Content

CHAPTER 2

2024-2025 City Edition Campaign

Motion Package

CHAPTER 1

2023-24 CITY EDITION CAMPAIGN

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