FUTURE IN THE MAKING

NBA DRAFT

The unofficial start to each NBA season begins on a stage in Brooklyn.

The Spurs brand enters the draft with a comprehensive visual system, pulling inspiration from the MTA subway, Brooklyn and New York City landmarks, architecture, and pop culture. Each draft evolves throughout the subway system, offering the fan and viewer a refreshed take or ‘new stop’ as the team builds a new roster each season.

Creative Direction
Design System
Motion Graphics
Marketing
Content

Motion Package

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