Unveiled during the COVID-19 pandemic, the 76ers' campaigns "Here They Come" and “Summer of 7.6” energized fans as the team pursued a championship in the NBA Bubble in Orlando.

Inspired by the vibrant art, revolutionary spirit, and optimism of the 1970s, both campaigns were a nod to a fan-favorite, disco-flavored jingle from the team’s ABA days and captured Florida’s sun-kissed ambiance. Throughout the stop and start of the 2020-2021 NBA season, the “Here They Come” anthem became a unifying rallying cry, embodying Philadelphia’s relentless spirit and the unwavering passion of the 76ers fanbase.