Played before tip-off, the Spurs' Open Videos are high-energy cinematic pieces that set the tone for each season. These high-energy cinematic productions set the stage for tip-off, blending highlights, music, and cultural storytelling, providing fans with an unforgettable game experience.

The work integrates lifestyle, cultural touchpoints, and nostalgic elements into traditional sports imagery, creating a visual experience that connects both the player and team’s identity to the broader culture of sport. Each player is captured in a portrait-like sequence that highlights their unique skillset, personality, and energy.

Whether filmed on a single set or across multiple locations, each production is designed to push creative boundaries through immersive storytelling. The sets come to life with imaginative details, sculptural props, contemporary trends, and dynamic lighting, creating a visually compelling and culturally resonant experience.